Monday, October 18, 2010

3 Reasons to Offer a Membership Program

Lately there's been a lot of buzz about offering a membership program to your clients. There are lots of benefits to making a membership program available and yet, there are many obstacles in starting one.
Let's start with the benefits. The top three are:
  • Viable solutions for your customers at a very affordable price
  • Ongoing and sustainable revenues for you
  • Outstanding up sell opportunities that are a win/win for you and your members
Benefit #1
Due to the incredible time constraints most professionals have, people are more willing than ever to pay for a solution to what keeps them awake at night. However, to avoid more information overload, many people prefer the information be spread over a period of time in order to pace themselves.
They want the step by step process that allows them to implement the information in a way they are more likely to use it. Whether the solution is how to address elder care issues, train a dog, build a business, get in great shape, eat healthy, write a book, or just about anything a membership program offers an affordable solution.
Benefit #2
The benefit to you is sustainable ongoing revenues. Virtually any solopreneur and small business owner is looking for a strategy to generate ongoing revenue and be profitable.
A membership program offers outstanding revenue generating opportunity when you know how to set it up properly. The challenge for many experts is they just don't know where to begin to develop the program and deliver quality information month after month to their members.
There are several options for a membership program but many are not feasible due to cost of entry, time constraints and building your membership numbers. Additionally, many have such complex software requirements that most people will give up before they ever see what is possible.
There are solutions to this challenge. You can develop what is called a fixed term membership program that is set up in such a way that regardless of when someone joins they will get great information on an ongoing basis. The benefit to this is once you set up a fixed term membership program it becomes a very turnkey operation.
Benefit #3
Another great benefit is your opportunity to continually offer other products and services to members for a "members only" price. This is a win/win situation. You have a group of people who are more likely to purchase products and services from you due to their experience with your membership program and you have multiple streams of revenue.
For years I thought of establishing a membership program but whenever I researched how to do this I ran into the same problem as others do; expensive software to set it up and very time consuming learning curve.
Then I discovered what I mentioned earlier; fixed term memberships. With the introduction of my first membership program I secured over $60,000 in revenue for the coming year. I had found a solution that worked all the way around.
For me, I was able to offer members incredibly high value information for a very, very low price. For members, they were able to obtain information in a step-by-step format to help them build a profitable online business. What could be better?
3 Simple Steps to Begin Making Money Online Right Now! FREE online course from Kathleen Gage. Kathleen works with spiritually aware speakers, authors, coaches and consultants who are ready to turn their knowledge into money making products and services. 
Kathleen Gage - EzineArticles Expert Author

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